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	<title>PurePagesGroup</title>
	<link>http://www.purepagesgroup.com</link>
	<description>Simplyifying complexity</description>
	<lastBuildDate>Mon, 08 Feb 2010 15:54:43 +0000</lastBuildDate>
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	<item>
		<title>Should your business be on Twitter?</title>
		<description><![CDATA[Business Digital Dilemmas: Should You be Twittering?
Currently amongst companies and enterprises, Twitter seems to have four philosophical camps. Firstly, there are those enterprises that don’t believe in its power, so they don’t use it at all. Secondly there are celebrity users, who because no one else compares in stature or ego to them, follow no [...]]]></description>
		<link>http://www.purepagesgroup.com/2009/12/should-your-business-be-on-twitter/</link>
			</item>
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		<title>CHARITY FUNDRAISING USING THE INTERNET</title>
		<description><![CDATA[OVERVIEW
This Purepages blog forms the basis of a new book to be published early in 2011 and is primarily focused at the fundraising departments of UK charities. However, there is no doubt that other types of not for profit organisation will also benefit from the techniques outlined. The text is spread over the next 10 [...]]]></description>
		<link>http://www.purepagesgroup.com/2009/12/charity-fundraising-using-the-internet/</link>
			</item>
	<item>
		<title>The Benefits of Branding</title>
		<description><![CDATA[A brand is simply a name or logo that influences a purchasing decision. In commodities such as cement manufacturers that name might just differentiate one business from another &#8211; cement is pretty much the same wherever you buy it; price is the only discriminator.
In consumer products, however, that name or logo should be a psychological [...]]]></description>
		<link>http://www.purepagesgroup.com/2009/12/the-benefits-of-branding/</link>
			</item>
	<item>
		<title>Cloud Computing is &#8220;Fluffy Stuff&#8221;</title>
		<description><![CDATA[Cloud Computing is definitely ‘Fluffy Stuff’
Many vendors and analysts define cloud computing narrowly as an updated version of utility computing; in essence virtual servers available over the Internet running software programmes for clients that previously would have sat on their own server or PC.
Then again, this definition also largely describes SaaS, a type of cloud [...]]]></description>
		<link>http://www.purepagesgroup.com/2009/12/cloud-computing-is-fluffy-stuff/</link>
			</item>
	<item>
		<title>Welcome to Purepages!</title>
		<description><![CDATA[November see’s the launch of this brand new website for the PurePages Group. Offering more than ever before, and still not baffling you with technical terms.
]]></description>
		<link>http://www.purepagesgroup.com/2009/11/welcome-to-purepages/</link>
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